Press room

Press

Opera by the sea during Birgit Nilsson Festival in Båstad

Publicerades 12 May 2026

In August, Båstad once again transforms into an international opera center during the Birgit Nilsson Festival. The highlight of the festival is Richard Wagner’s The Flying Dutchman, which will be s…

Hotel Skansen brings Sweden’s producers and enthusiasts together for Bjäre Wine & Drinks Festival

Publicerades 5 May 2026

On May 16, Båstad becomes the natural gathering place for Sweden’s drinks enthusiasts as the Bjäre Wine & Drinks Festival returns to Hotel Skansen. Some of the country’s most renowned produc…

Niklas Blonér: new CEO of GRAM Group

Publicerades 31 March 2026

On April 1, Niklas Blonér will assume the role of CEO of GRAM Group, with the mission of strengthening the company’s hotels and restaurants as natural meeting places on Bjärehalvön – for both v…

Celebrate Easter on the Swedish Riviera – Båstad comes alive with family activities, nature experiences, and art

Publicerades 26 March 2026

As Easter approaches, Båstad comes back to life after the winter months. With the first signs of spring, restaurants reopening, and activities taking place across Bjärehalvön, the Easter holiday is…

Båstad – one of Sweden’s most beautiful running destinations

Publicerades 23 March 2026

The sea, the cliffs, the beech forests, and the sweeping views across the Kattegat. Few places in Sweden offer such spectacular running as the Bjärehalvön – and every spring, runners from across t…

GRAM Group extends partnership as official hotel partner to The Aurora

Publicerades 9 February 2026

The Aurora, Scandinavia’s Premier Car & Lifestyle Event, is strengthening its long-term commitment as GRAM Group extends its partnership as Official Hotel Partner through 2026. The extension mea…

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Presskontakt

Press & media inquiries:

press@gramgroup.se

Helle Fromberg Hammarström

Sales Manager Intl & PR, GRAM Group

+46 703-694 312 / helle.fromberg@gramgroup.se

Therese Andersson

Comercial Director

+46 769 49 88 70 / therese.andersson@gramgroup.se

About GRAM Group

GRAM Group incorporates Hotel Skansen, Hotel Riviera Strand and Torekov Hotell, as well as several restaurants in Båstad and on the Bjäre Peninsula. All with their own personality and character, but with the same quality sentiment. A sentiment created by atmosphere, passion and personality at a renowned destination that attracts both individual guests and groups, all year round.

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