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Celebrate Easter on the Swedish Riviera – Båstad comes alive with family activities, nature experiences, and art

Publicerades 26 mars 2026

Celebrate Easter on the Swedish Riviera – Båstad comes alive with family activities, nature experiences, and art

As Easter approaches, Båstad comes back to life after the winter months. With the first signs of spring, restaurants reopening, and activities taking place across Bjärehalvön, the Easter holiday is the perfect reason to head to the coast. This year, the destination offers everything from nature experiences and art exhibitions to family activities and great food – with Hotel Riviera Strand serving as a hub for families.

At Hotel Riviera Strand, the family-friendly hotel by Malen Beach, guests can look forward to an Easter filled with activities for all ages. Guests stay in spacious family suites with close access to the sea, beach, and forest, as well as the hotel’s popular pool house. Between March 27 and April 5, an extensive activity program will also be arranged for both children and adults. Highlights from the Easter holiday program include:

  • Family yoga
  • Easter crafts workshop
  • Sauna rituals in the pool house
  • Pancake lunch
  • Treasure hunt for the children
  • Mini disco in the evenings
  • Face painting
  • A visit from the Flamingo mascot
  • Sportlandet open for games and activities

For those looking to turn Easter into a getaway, Hotel Riviera Strand offers several different packages. Guests can choose between the Easter Weekend with Norrviken Gardens, the Family Package, or the Late In – a Packaget that includes an extra lie-in after the Easter celebrations. What they all have in common is the opportunity to enjoy great food, family-friendly accommodation, and close proximity to nature.

– Easter always marks the beginning of a new season in Båstad. The light returns, nature starts to bloom, and we notice how families long to get away together. Hotel Riviera Strand is a place where families can both relax and have fun together, with activities for the children, great food, and the chance to simply enjoy the sea and spring, says Marcus Bengtsson, Hotel Manager at Hotel Riviera Strand.

As spring arrives, the gardens come to life – and there is plenty to discover at Norrviken Gardens. Visitors can stroll through the various themed gardens, follow the walking paths along the ridge, and let the season’s first colors, scents, and sunlight set the tone for their visit. Younger guests can also enjoy several playful activities. Easter bunnies roam the gardens, children can plant their own cuttings to take home, and the popular Easter egg hunt turns the visit into an adventure for the whole family.

Among this year’s major highlights at Norrviken is the internationally acclaimed artist Kim Simonsson’s fairytale-inspired sculpture exhibitions Moss People. The moss-covered figures, which have gained recognition through exhibitions around the world – including Helsinki, Stockholm, Seoul, and major international art scenes – have now found a home in the forest along Abelin’s Trail. The sculptures exist somewhere between fantasy and nature, blending almost seamlessly into the surrounding landscape.

– The combination of family activities, cultural experiences, and close proximity to nature makes Easter a fantastic time to visit Båstad. We look forward to welcoming spring together with our guests, says Marcus Bengtsson.


About Hotel Riviera Strand:

Hotel Riviera Strand is a historic seaside hotel in a modern setting, located by the beach in Båstad on Bjärehalvön in northwestern Skåne. With origins dating back to 1923, the hotel was one of Sweden’s first seaside resort hotels. Situated right next to the fine sandy beach, it preserves the classic atmosphere of a traditional seaside destination. Today, Riviera Strand welcomes businesses, families, and training groups with spacious facilities designed in a bright Art Deco style, with everything gathered under one roof: 145 apartment suites, 11 conference rooms for up to 120 guests, pools, children’s facilities, and Restaurant Riviera. Hotel Riviera Strand is part of GRAM Group, certified by Svenska Möten, and awarded the Nordic Swan Ecolabel. Read more at: https://hotelrivierastrand.se/


För ytterligare information:

Therese Andersson, Commercial Director
therese.andersson@gramgroup.se

Kajsa Ahlström, Presskontakt
press@gramgroup.se

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